SEO for Equestrian Businesses
Already have a website for your equestrian business, but it’s not getting enough traffic? Search engine optimisation (SEO) is vital as it gets your website to show up in Google when someone searches for a phrase that is relevant to your business. With an experienced SEO specialist on my team, I am able to offer SEO for equestrian businesses.
Let’s say you run a riding school in Berkshire and you specialise in teaching children to ride – you will want your website to show up when someone Googles terms such as “riding schools near Reading”, “horse riding in Berkshire”, or “children’s riding lessons in Berkshire”.
SEO is important for all equine businesses, but it is especially important for businesses in more competitive sectors (equine vets and tack shops / equestrian retailers, for example) as well as businesses offering something that’s a bit obscure – what do people actually type into Google when they are looking for your product or service, even if they aren’t quite sure what they need? This is applicable when you are introducing a brand new product or service to the market, or perhaps when you are looking to target new horse riders or owners.
A new rider, for example, may not know the specifics of half-chaps, breeches, gaiters, jodhpurs, riding tights, hat silks, etc. Instead of searching for a specific item, they may search more generically for “horse riding equipment” or “beginners horse riding equipment” – notice how no horsey jargon appeared in those phrases?
A good SEO manager will know what search terms your business needs to target, and how to get your website to rank highly for those search terms.
Equine Business SEO Specialists
We offer our SEO clients the elusive but highly beneficial combination of an experienced SEO specialist and someone with an equestrian background.
By having an experienced SEO specialist on our team, we can provide my clients with technical and on-page SEO that is tailored to the equestrian industry. Whilst Liam, an SEO manager for over five years, handles the more technical aspects, Rhiannon works to ensure that your website terminology is accurate and optimised for the right search terms, using the right horsey language.
How Can My Equine Business Benefit from SEO?
Our SEO Services for Equestrian Businesses
Our monthly SEO service – we will research, plan and execute a bespoke SEO strategy for your business. Recommended for the best long-term results.
For those on smaller budgets, a one-off SEO service can give your website a boost.
We will work with your in-house marketing department to help them get the best results from SEO. Ideal for large or international equestrian companies.