SEO for Equestrian Businesses
Search Engine Optimisation (SEO) is an essential part of equestrian marketing. If you have a website for your equine business, you will need to optimise it so that it shows up in search engine results. Your website should appear on the first page of results when people search for keywords relevant to your business. Without SEO, your website is likely to rank well below the first page of search results, and may not even rank in the top 100 results.
Our SEO clients benefit enormously from our rare combination of an experienced SEO specialist and someone with an equestrian background. When working in the equine sector, there is a huge amount of industry-specific knowledge required. For SEO, this includes knowing exactly what your audience is looking for and understanding what your equine business offers. You wouldn’t want someone optimising your website for “full competition livery” when you only offer DIY!
Why Do I Need SEO for my Equine Business?
Let’s say you run an equine vet practice in Berkshire. You will want your website to show up when someone Googles terms such as “equine vets Berkshire”, “equine vets near Reading”, etc. SEO is essential for all equine businesses, but it is especially important for businesses in more competitive sectors (equine vets and equestrian retailers, for example). It is not enough to rank only for your own business name, because this relies on your target audience already knowing who you are and already intending on purchasing from your business. It does not allow new people to discover your equine business on search engines.
SEO is also important for equestrian businesses that are offering something new or unique. What do people actually type into Google when they are looking for your product or service, or trying to solve the problem that your product or service solves? Again, ranking for your business name is not enough, because it does not allow people to actually discover your business in the first place.
SEO is also important when looking to target certain audiences. A new rider, for example, may not know the specifics of half-chaps, breeches, gaiters, jodhpurs, riding tights, hat silks, etc. Instead of searching for a specific item, they may search more generically for “horse riding equipment” or “beginners horse riding equipment” – notice how no horsey jargon appeared in those phrases? If you are looking to target these people, you will need to optimise your website for these types of search terms.
A good equestrian SEO manager will know what search terms your target audience are using, and how to get your website to rank for those search terms.
How Can My Equine Business Benefit from SEO?
New websites usually come with little or no SEO. Have your new equestrian business website search engine optimised in order to increase traffic and drive those sales and enquiries.
When was the last time you carried out keyword research and optimised your website? SEO is an ongoing effort, so contact us today about optimising your website.
As a small business, it can be very difficult to compete with the larger equestrian brands. We can help your business compete with your larger competitors with professional SEO. Our clients’ websites can and do overtake their much larger competitors in Google Search.
We have experience in working with international businesses looking to break into the UK market.
Without SEO, your future customers won’t be able to find you in search engines. We can help get your website in front of your target audience.
SEO can help to establish your equestrian business as a reliable source of information, which in turn increases trust. Providing search engine optimised content in the form of blog articles is a key aspect of SEO.
Our SEO Services for Equestrian Businesses
Below are the standard SEO packages we offer. If your website contains more than 30 pages, or you would like a bespoke package, please get in touch and we will be happy to help. Please note that not all packages are suitable for all businesses, particularly if there is a large amount of remedial work required.
Novice SEO Package
For Small Websites | Suitable for small or new equestrian businesses looking for an affordable SEO service
or £350 for one-off / 3 month contract
Advanced SEO Package
For Medium-Sized Websites | Suitable for small equestrian e-commerce shops and equine businesses looking to make some serious SEO progress
Or £400/month for 12 month contract
Grand Prix SEO Package
For Larger Websites | Suitable for small-medium equestrian e-commerce shops and equine businesses looking to make some serious SEO progress in more competitive areas of the sector (incl. retail, veterinary, racing, feed, etc.)
Or £500/month for 12 month contract
Additional SEO Services for Equine Businesses
We offer a number of extra SEO services. Please feel free to ask if you would like any of the following, either in addition to the above packages or as a standalone service. We are happy to advise you on which of these services would benefit your equestrian business:
- Additional blog articles
- Blog optimisation (where you write the blog articles and we optimise them for you)
- SEO consultancy (this is suitable if you are capable and confident writing your own copy and making changes to your website and just want some guidance on how to optimise your website)
- Monthly reporting and consultancy calls (again you need to be able to action the recommendations yourself, or we can carry out the work for you at an additional cost)
- Landing page builds (if you need landing pages built in order to optimise your website for specific geographic areas or industries, for example “Horse Transport in Kent” or “veterinary services for riding schools”)