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Case Study

VIP IT

VIP IT is a digital marketing agency based in Hampshire and London. VIP IT specialise in SEO and Google Ads, and have worked with a range of different sectors including hospitality, beauty, property, law, arts and much more. I have been working on VIP IT’s social media marketing for some time now and particularly enjoy creating new graphics for their social media.

Sector
Marketing & Advertising
Services
Ongoing Facebook, Twitter, Instagram & LinkedIn management

When I first started working with VIP IT, I began by auditing and optimising their social media accounts to ensure that they were operating at their best. I then created a strategy and content calendar that worked with VIP IT’s branding, target market and business goals.

I manage VIP IT’s Facebook, Instagram, Twitter and LinkedIn pages and do virtually all of their organic posts. I work to maintain brand consistency across all platforms, whilst planning content in such a way that makes the most of each platform. Each month, I send VIP IT a report containing all of the key stats and information about their social media performance, along with a set of recommendations going forward.

Pictured above is a graphic I designed for VIP IT’s Facebook page, aimed at businesses getting ready to re-open after the Covid-19 lockdown.

As with all my clients, I base VIP IT’s social media posts and graphics around a small number of themes, one of which is FAQs about digital marketing. Every Wednesday, I publish a digital marketing tip. For Instagram, I create two graphics showing the question and the answer (pictured above), so that people can swipe across to view the answer. 

I have also been managing a Facebook Ads campaign for VIP IT, which has been very successful. The campaign was aimed at driving traffic to the website, particularly the Home page and the Book Consultation page. I designed two graphics specifically for the campaign and check the campaign progress daily, making changes as needed to maximise VIP IT’s return-on-investment.

Client Testimonial

VIP IT Logo Orange

"Excellent social media agency. Rhiannon Harradine Promotions proactively manage VIP IT’s Facebook, Twitter, LinkedIn and Instagram accounts. I have been impressed with the account management, so I recently expanded their work to include paid social advertising on Facebook. I highly recommend Rhiannon Harradine Promotions to businesses that are looking to make the most of social media."

Liam Saunders
VIP IT

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