VIP IT is a digital marketing agency based in Hampshire and London. VIP IT specialise in SEO and Google Ads, and have worked with a range of different sectors including hospitality, beauty, property, law, arts and much more. I have been working on VIP IT’s social media marketing for some time now and particularly enjoy creating new graphics for their social media.
Marketing & Advertising
Ongoing Facebook, Twitter, Instagram & LinkedIn management
When I first started working with VIP IT, I began by auditing and optimising their social media accounts to ensure that they were operating at their best. I then created a strategy and content calendar that worked with VIP IT’s branding, target market and business goals.
I manage VIP IT’s Facebook, Instagram, Twitter and LinkedIn pages and do virtually all of their organic posts. I work to maintain brand consistency across all platforms, whilst planning content in such a way that makes the most of each platform. Each month, I send VIP IT a report containing all of the key stats and information about their social media performance, along with a set of recommendations going forward.
Pictured above is a graphic I designed for VIP IT’s Facebook page, aimed at businesses getting ready to re-open after the Covid-19 lockdown.
As with all my clients, I base VIP IT’s social media posts and graphics around a small number of themes, one of which is FAQs about digital marketing. Every Wednesday, I publish a digital marketing tip. For Instagram, I create two graphics showing the question and the answer (pictured above), so that people can swipe across to view the answer.
I have also been managing a Facebook Ads campaign for VIP IT, which has been very successful. The campaign was aimed at driving traffic to the website, particularly the Home page and the Book Consultation page. I designed two graphics specifically for the campaign and check the campaign progress daily, making changes as needed to maximise VIP IT’s return-on-investment.