Equine Social Media Management
I offer equine social media management services to small equestrian businesses across the UK. Social media is no longer an optional extra; it’s a key part of equine business marketing! How else can you reach new clients before they’re even looking for your business?
Millions of people use social media every day. Done properly, social media marketing is a powerful tool that will take your equine business to the next level. Combining engaging organic posts with targeted paid social campaigns will ensure you get the most out of social media.
Paid Social for Equine Businesses
Algorithms decide which social media content is seen, when it is seen and by whom. These algorithms tend to favour paid Ads over organic content. Organic Facebook posts are only shown to about 5% of your page followers, so they are unlikely to reach many people outside of your existing audience. However, Paid-for Ads, can be seen by thousands of people. They don’t have to be expensive and can be targeted so they are shown to people who are most likely to be interested in your business.
Why use paid social?
- Get your business in front of a lot more people!
- All-inclusive pricing
- Carefully target your Ads
- Full campaign planning and management
- I can use stock or original photos / video or I can come to your business to gather my own (additional fee may apply)
- Get much more out of your social media accounts and gain a bigger audience, faster
- Daily checks and tweaks as needed to ensure your campaign performs at its best
- Regular reporting & recommendations - I am always happy to discuss your campaign over the phone or by email.
Organic Social Media Management for Equine Businesses
Paid social is great, but your organic posts are also really important! You need to keep your audience engaged to grow and maintain customer loyalty.
I create bespoke social media marketing plans for my clients, including animated and static graphics for Facebook, Twitter, LinkedIn and Instagram. These graphics can be used in conjunction with engaging text, photos, videos and links to create unique content for your audience. Plus, as part of my social media management service, I will also regularly optimise your accounts, keeping them fresh and fully updated so they evolve with your business.
Flexibility and Peace of Mind
My services are fully bespoke and are flexible enough to adapt to the changing needs of your business. I will usually encourage my clients to opt for paid social Ads, but I will also advise you against doing so if I feel this is best for your business. Running Ads all the time is not the best approach for every business, so I may advise you to only run them at certain times or as a one-off campaign. I am also happy to take on clients who do not wish to undertake paid social advertising and who only want me to manage their organic posts. Put simply, my services are tailored to your business.
During your free initial consultation, I will get to know and understand your business and discuss your goals and requirements. We will also use this time to band a few ideas about and discuss whether and how paid social could benefit your business. After the consultation, I will send you an outline proposal and written quote. Then, if you choose to go ahead, I will get started with your strategy and content planning. This will be a more detailed plan of what content will be posted, where and when and it helps me to deliver a tailored service to all of my clients.
What’s included in my Social Media Management service?
- Strategy & Content Planning
- Social media account creation and regular optimisation
- Copywriting
- Custom static and / or animated graphics
- Creation of a photo and / or video library, where I come to your premises to take my own photos & video (additional fee may apply)
- Stock photos & video
- Instagram / Facebook Stories
- Post creation & scheduling
- Paid social campaign setup & management
- Monthly reporting & recommendations