Equine Business Marketing
SEO, Google Ads & Website Design
Are you looking for equine business marketing? I offer digital marketing services – SEO, Google Ads and website design – via my partner Liam’s agency, VIP IT.
This partnership allows you to take advantage of Liam’s technical expertise as well as my equestrian experience. VIP IT has been established for nearly five years and is owned and run by Liam Saunders, a qualified and experienced SEO and PPC specialist. Liam is professional, approachable and highly skilled and has helped many small businesses grow online over the years.
Liam’s experience covers many different sectors, including law, beauty, leisure, hospitality, motoring, property and many more.
By choosing to work with myself and Liam, you can have all of your digital marketing needs covered, saving you the time, hassle and money of working with multiple contractors. You will be able to communicate with each of us directly and we work together on all joint projects to provide a fully integrated service.
Head to my Contact page to enquire or book your free consultation today!
Why Do You Need Digital?
The equestrian industry is still very traditional – particularly among smaller businesses. Marketing is generally in the form of word-of-mouth, print, a small website and / or possibly some social media. Whilst these are all valid and often effective marketing options, they are limited.
Print advertising can be expensive and it relies on people actually going somewhere to pick up a leaflet or magazine or subscribing to a magazine and then actually looking at the adverts. Word-of-mouth is also quite restrictive as it generally only reaches people within the social circles of your existing customers. Social media, when done properly, can be very effective. Some businesses even use social media instead of having a website because it’s cheaper and easier to set up and manage.
However, when people search for products and services, the first place they go is usually Google. To get your website seen on Google, you will want to be on the first page, ideally at or close to the top. There are two ways of doing this:
- Search Engine Optimisation (SEO) – This is where your website is managed in such a way that it will show up when people search for certain keywords. These may be phrases such as “riding school near me” or “equine vet Oxfordshire” etc. Depending on how well your website is optimised, it will be shown higher or lower in the search results.
- Google Ads (pay-per-click / PPC) – This is when you can pay to have your website shown either at the top or bottom of the first page in Google. The way it works is you create a campaign to target certain keywords, and depending on how competitive those keywords are, you will pay a certain amount every time someone clicks on your Ad.
SEO, PPC or a New Website?
Which service(s) you have will depend on your current situation, your budget and how quickly you want to see results.
The first thing to check is whether you have a website and how effective it is. If you don’t yet have a website, you will need one before you can do SEO or Google Ads. If you already have a website, it needs to be functioning properly, have a fast load speed and contain all the information your customers will be looking for. Once these things are in place, you can begin to look into SEO and PPC.
Neither service is better than the other, but one may be a better option for certain businesses at particular times.
SEO is a good option if your website is basically functioning but needs more work to make it work for your business long-term. Although we do offer one-off SEO services, it is generally better to go for a monthly management service if you can. This will give you better results over the long-term.
One-off SEO optimisation is good if you just need a bit of a top-up or a refresh, or you have just had your website built and have done no SEO. It is also more affordable than signing into a contract.
PPC tends to deliver faster results and can be a short-term option, but it can be more expensive because you will need to allow for setup and management fees as well as your Google Ads budget.
It’s worth noting that although SEO is slower to have an effect, it is also slower to deteriorate if it is left. Google Ads, on the other hand, will cease immediately when you switch them off.
Plenty of businesses will opt for SEO and PPC at the same time. This gives your business the short-term rocket launch to the top of Google as well as building the foundations for longer-term success with Google Search. Feel free to book a consultation to discuss your requirements and I can help you decide which option would be best for your business.
Equine Digital Marketing with Rhiannon Harradine Promotions
Many equestrian business owners feel that mainstream digital marketing agencies do not understand equestrian businesses.
Our website design, SEO and PPC services are also available to equestrian businesses. By choosing to work with myself and Liam, you will have the benefit of working with someone who is an SEO and PPC specialist, as well as someone with an equestrian background who understands how your business works better than a non-specialist agency would.
Plus, you can have your social media marketing managed by myself as well, saving you the hassle of working with multiple agencies.