Equine Business Marketing |
SEO, Google Ads & Website Design
Many equestrian business owners feel that mainstream digital marketing agencies do not understand equestrian businesses.
Our website design, SEO and PPC services are also available to equestrian businesses. By choosing to work with myself and Liam, you will have the benefit of working with someone who is an SEO and PPC specialist, as well as someone with an equestrian background who understands how your business works better than a non-specialist agency would.
Plus, you can have your social media marketing managed by myself as well, saving you the hassle of working with multiple agencies.
Why Do You Need Digital?
The equestrian industry is still very traditional – particularly among smaller businesses. Marketing is generally in the form of word-of-mouth, print, a small website and / or possibly some social media. Whilst these are all valid and often effective marketing options, they are limited.
Print advertising can be expensive and it relies on people actually going somewhere to pick up a leaflet or magazine or subscribing to a magazine and then actually looking at the adverts. Word-of-mouth is also quite restrictive as it generally only reaches people within the social circles of your existing customers. Social media, when done properly, can be very effective. Some businesses even use social media instead of having a website because it’s cheaper and easier to set up and manage.
However, when people search for products and services, the first place they go is usually Google. To get your website seen on Google, you will want to be on the first page, ideally at or close to the top. There are two ways of doing this: search engine optimisation (SEO) and pay-per-click (PPC / Google Ads)
SEO, PPC or a New Website?
Which service(s) you have will depend on your current situation, your budget and how quickly you want to see results.
The first thing to check is whether you have a website and how effective it is. If you don’t yet have a website, you will need one before you can do SEO or Google Ads. If you already have a website, it needs to be functioning properly, have a fast load speed and contain all the information your customers will be looking for. Once these things are in place, you can begin to look into SEO and PPC.
Plenty of businesses will opt for SEO and PPC at the same time. This gives your business the short-term rocket launch to the top of Google as well as building the foundations for longer-term success with Google Search. Feel free to book a consultation to discuss your requirements and I can help you decide which option would be best for your business.
Our Equine Digital Marketing Services
SEO is a good option if your website is basically functioning but needs more work to make it work for your business long-term. SEO helps your website show up when people search for certain words and phrases. These may be phrases such as "riding school near me" or "equine vet Oxfordshire" etc. Depending on how well your website is optimised, it will be shown higher or lower in the search results.
PPC / Google Ads
Google Ads (pay-per-click / PPC) - This is when you can pay to have your website shown either at the top or bottom of the first page in Google. The way it works is you create a campaign to target certain keywords, and depending on how competitive those keywords are, you will pay a certain amount every time someone clicks on your Ad.
Not yet got a website for your equestrian business, or looking for a new one? We offer a range of website design packages.