Equine Marketing Specialist
About Rhiannon Harradine
I am an equine marketing specialist currently based in Uxbridge, West London and Marlborough, Wiltshire. I have been involved with horses for the last 9 years and am now looking to work with small and medium-sized equine businesses.
I set up the business in April 2020, after completing my undergraduate degree at Brunel University London. Strangely enough, my degree is actually in Politics because I hadn’t at that point realised what I wanted to do professionally
Whilst at university, I volunteered to help manage Brunel University Equestrian Club. This involved managing the club’s website and social media, so I picked up a fair bit of experience here. We were on a virtually non-existent budget and balancing my responsibilities with work and my course was challenging but I really enjoyed it and decided that it was what I wanted to do. I especially wanted to combine my social media marketing experience with the opportunity to be creative and independent.
Since leaving university I have maintained my connection to the club by sponsoring them. I also continue riding at the same yard they train with.
I have also worked alongside my partner Liam since 2016, helping him with his own digital marketing business. Today, our two businesses work together very closely and Liam manages SEO, PPC and website design work for my equine business clients. Between us, Liam and I have worked with small and large business from a range of sectors other than equine, including property, beauty, tech, retail, fashion and more, ranging from small local businesses right up to large multinationals.
I am a very professional and hardworking person and I always seek to really get to know every business I work with and treat each one as an individual. I listen to my clients to find out what they are looking to achieve from their social media and am ready to offer advice. You are very welcome to contact me to discuss your requirements and receive a free no-obligation quote.
Why Work with Me?
Isn’t it frustrating when marketing agencies don’t understand your business? Does a mainstream agency understand the specialist terminology? Does it really know your target market? Every business is unique, but equestrian businesses are a whole different board game in so many ways. This means that it may not be practical or value for money to use a mainstream marketing agency.
By working with me, you will get someone who is a social media marketing professional with experience of working with equestrian businesses, who has also been involved with horses for a number or years.
Unlike a mainstream agency, I will share your passion for your business. I’ve been fascinated by horses for as long as I can remember so I know just how important they are to you!
I always aim to develop a positive relationship and rapport with my clients and play an active role in the development of their business. I will usually offer site visits, which give me the opportunity to really get to know my clients and their businesses. Clients are always welcome to call or email me with any questions or ideas.
Unlike large, mainstream marketing agencies, I offer a service that is both fully bespoke to your business requirements and flexible enough to accommodate changing circumstances.
At a time like this it’s reassuring to know that I will always seek to work with you and make changes as and when required. My services are available as one-offs, rolling or fixed-term contracts, but each option allows a degree of flexibility to give you peace of mind.
I offer free consultations and quotes so I can get to know your business and your requirements before providing a price. Every business is different and the same applies to equine businesses – they all have different aims, challenges, target markets, etc so it makes sense to spend some time to understand what the client wants to get out of their marketing before offering a solution.
I always aim to offer an “all-inclusive” service where possible, because it provides maximum flexibility. However, I understand that budgets may not always allow the scope to do this so I am also happy to offer basic packages with the option to pay for extras as and when you want them.
For example: I would usually include fresh cover / header graphics approximately once a month with my ongoing management service. However, if you’re on a tight budget I can offer you a basic package and then give you the opportunity to purchase new cover / header graphics as a one-off on an ad hoc basis.
I will always tell you in advance if something is going to cost extra, so you can make an informed decision on whether to go ahead or not. Any exclusions will also be made clear to you in writing so you know what you can expect.