Search engine optimisation (SEO) is an important but often neglected aspect of digital marketing for equine businesses. This article outlines what SEO is and why it’s so important for your equestrian business.
What is SEO?
SEO – short for search engine optimisation – is the collective name for work that is done on a website to get it to show up in search engine results. When people search for something in Google, the websites with the best SEO in relation to that search will be shown towards the top of the first page of search results. SEO can be both on-page (things people can see when they view your website) and technical (behind-the-scenes work that visitors to your website can’t actually see).
Why Does my Equine Business Need SEO?
As mentioned before, SEO is needed to get your website to show up in search engine results. Search engines such as Google use a website’s SEO to determine when and where to rank a website when someone searches for something. If your website SEO hasn’t been done (or hasn’t been done properly), your website is less likely to show up when people search for things relevant to your business.
For example, if someone is looking for a saddle fitter in Buckinghamshire, they may search for “saddler in Buckinghamshire” or “saddle fitter near Buckinghamshire”. If you are a saddle fitter who covers Buckinghamshire, you will want to aim for your website to show up at or near the top of the first page of search results.
Some Equine Businesses Need SEO More than Others
Generally, speaking, the equestrian industry is not as competitive as many other industries and professions in the UK. For many businesses, having a decent, functional website is enough to get them to rank for the relevant search terms. However, some areas of the equestrian industry, such as veterinary practices, retail and the racing industry are more competitive. These businesses would benefit from having a greater degree of SEO work done on their websites.
Equine businesses that are more obscure may also benefit from SEO. These businesses include those offering new products and services, or those that cater to a very niche market. In these circumstances, your SEO will need to be done in a slightly different way. People may not necessarily be searching for your product or service, but they may be searching for a solution to a problem. In these cases, your website could benefit from SEO in the form of blog articles.
Despite this, all equine businesses can benefit from having good SEO on their websites. Carrying out SEO work on a website can also improve its usability and value to customers. After all, a website that gives people the information they need is more likely to generate new sales and enquiries.
Experienced Equine SEO Specialist
We offer professional SEO services to equine businesses. With our own in-house SEO specialist, we can help all kinds of equestrian businesses improve their website SEO. With both one-off and ongoing SEO services available, we can provide an SEO service that suits your business requirements.