Do you use Instagram for your equestrian business? Being a platform that makes the most of exciting and high-quality photos and videos, Instagram is ideal for marketing most types of equestrian business. It has a number of different features that you can use to market your business in different ways. This blog outlines a few ways in which you can use Instagram to market your equestrian business.
Instagram is a very visual platform, so it makes sense to put the most effort into ensuring that your photos and video are clear, attractive, engaging and relevant. It’s a good idea to build up a collection of photos and videos that you can use for your Instagram. Save them to a separate album in your phone so that they are there ready for when you need them.
Generally speaking, Instagram works best when photos are in a square format, but you can also post in portrait and landscape. Remember to check the orientation of your photos and videos before posting so important bits don’t get chopped off! Don’t worry too much about using strong filters – a simple filter to brighten or enhance an already good image is enough to keep your profile looking attractive and engaging.
Hashtags link your post to other posts with the same hashtag. People can follow hashtags on Instagram and they will see posts with hashtags matching the kinds of posts they tend to engage with in their Discover feed. It’s always worth using at least some hashtags on every Instagram post to get them seen by more people.
When using hashtags, there are a few things to remember. Firstly, you can use up to 30 hashtags on each post. Try to vary the hashtags you use so that you aren’t using exactly the same ones each time – Instagram favours users that vary their hashtags so you are likely to get more reach if you change them up a bit. To make this easier, try saving 3-5 groups of hashtags in your Notes app, so you can just copy and paste them into your Instagram captions and use a different group each time.
You should also remember to only use relevant hashtags and vary the size of hashtag you use. Hashtag “sizes” are determined by the number of posts using that hashtag. The higher the number, the harder it will be for your post to get noticed because it will need to compete with more posts. For example, #equestrian (1.2 million posts) will be a lot more competitive than #equestrianbusiness (30.1k posts) or #equestrianbiz (273 posts) (figures accurate at time of writing).
Use Instagram Stories
Instagram Stories are a really useful way of giving micro-updates on your business, offers, services and products. They are quick to make in Instagram itself, or you can create your own templates in another app (e.g. Canva).
Generally speaking, Instagram Stories don’t necessarily need to be as slick as your normal Instagram feed posts. However, try to be consistent with your choice of font and colours and make sure your Stories are engaging.
You can use the Instagram Stories stickers to create polls, ask your followers questions or get them to submit their questions to you. This is particularly important if you are looking for engagement and it’s also an easy way of conducting market research. For example, you could ask your followers to vote on their favourite colour option for a product.
Reels & Guides
Reels and Guides are two relatively new Instagram features. Guides are not yet available to everyone, but Instagram is in the process of rolling them out to all users. Reels, on the other hand, are available for everyone to use.
Reels are short videos similar to those seen on TikTok. They can be used to add humour and an additional visual dimension to your Instagram feed, and they are also discoverable in the Reels feed. You can easily add music and visual effects to reels and they can be used in a number of ways, including short tutorials, before vs. after and to show off products and services.
Guides are a much newer feature and are used to curate content on Instagram. Guides can be based on people, products or posts and they can be a useful way of gathering your content into collections that people can then use and view.
Need Help with Instagram for Your Equestrian Business?
I work with equestrian businesses to manage their Instagram accounts and help them grow using social media. I offer a range of Instagram services, including one-off setups and optimisations and ongoing management. If you would like to find out more about how I can help your equestrian business with Instagram, book your free consultation today.